Join On-line Discussion Groups
The internet is a good source for finding groups that you have similar interests with. The challenge is finding the one that is right for your business. Once you find that group, start visiting the forums and message boards and responding to questions regarding your area of expertise. You should create a subtle signature file to post along with your responses. This file should direct people to your web site for further information.
Does this method work? Not guaranteed, but one thing is for sure, you are getting your business name and information out to a segmented demographic that is in your favor.
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